For any active business owner or serious business thinker, creating interest in your company is essential for survival. Jon Caldwell is the consultant to hire for this initiative. Jon shares strategic concepts, categories, channels to operate in, essential metrics such as “cost-per-lead-generated”, and more. Follow Jon’s consulting work at 3Victor.io and on YouTube.

 

Highlights

• Jon Caldwell’s military background and entrepreneurial journey.
• The importance of positioning in sales and marketing.
• April Dunford’s concept of product categories and positioning.
• Three strategies for marketing: Big fish small pond, win the ocean, create a new category.
• Military metaphors for marketing strategy.
• Alex Hormozy’s four big marketing channels.
• Importance of testing in marketing to find what works.
• Starting with outreach and content for marketing.
• Modeling go-to-market strategies after market leaders.
• Setting cost per lead and the importance of long-term thinking.

 

Episode Resources

• Connect with Robby Butler
• www.wealthrenegadepodcast.com
• www.prosperityeconomics.org
• [email protected]
• Connect with Jon Caldwell
• https://3victor.io/  

 

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