Brand Archetypes

Episode 69: Marketing the Explorer Archetype


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We’re gonna channel our inner Sacagawea today.  It’s all about The Explorer archetype. I know it’s a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I’d have to put The Explorer way high on that list.…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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