When the rules keep changing, great leaders don’t panic. They plan.

In this episode, Kimberly Williams shares how nonprofit and social impact leaders can prepare for sudden disruptions such as government shutdowns, funding freezes, or policy shifts. Drawing from her experience leading Interfaith Family Services through the recent SNAP benefit delays, she offers a practical 3-step framework for building organizational resilience:

1. Assess Exposure. Identify where your organization is most vulnerable and where demand will spike in a crisis.
2. Allocate Reserves. Strategically reallocate resources to sustain mission-critical services.
3. Align Communication. Keep staff, board, and donors informed and unified when uncertainty rises.

Kimberly also explains the difference between “baseline attrition” and “crisis attrition,” helping leaders anticipate how people and systems respond under pressure.

You’ll leave this episode with practical tools and renewed confidence to lead with calm, clarity, and preparation. No matter how often the rules change.