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Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?
Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time!
Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper? He raised over $100,000 (3 Million in today's money) based on the Go-Fund-Me concept!
Businesses constantly try to incorporate consumer-based marketing methodologies in their B2b businesses, and wonder what they are doing wrong? Some key differences that will help you understand the differences:
Consumer Sales & Marketing Are Transactional
B2b Sales & Marketing Are Relational
Business Sales Cycles Are Generally 3-6 Months
Consumer Sales Decisions Are Made Between 13-19 Seconds
This episode will explore some key concepts that will help you get your ars around the ideas and strategy needed to make your sales teams more successful (through B2b marketing concepts)!
What are some of your business tools and integrations?
Want To See How To Market BETTER? - Click Here
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By Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
4.9
5353 ratings
Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time!
Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper? He raised over $100,000 (3 Million in today's money) based on the Go-Fund-Me concept!
Businesses constantly try to incorporate consumer-based marketing methodologies in their B2b businesses, and wonder what they are doing wrong? Some key differences that will help you understand the differences:
Consumer Sales & Marketing Are Transactional
B2b Sales & Marketing Are Relational
Business Sales Cycles Are Generally 3-6 Months
Consumer Sales Decisions Are Made Between 13-19 Seconds
This episode will explore some key concepts that will help you get your ars around the ideas and strategy needed to make your sales teams more successful (through B2b marketing concepts)!
What are some of your business tools and integrations?
Want To See How To Market BETTER? - Click Here