I talk to a lot of clients who want search ads.  They know that it's people looking for their product or service.  But many times they fail to understand that the ad itself, is only half of the equation to why someone will seek further information.  It's incredibly effective to design a custom landing page with information and an offer tailored to the verbiage in the paid search ad. While landing pages serve a number of other purposes, I've seen that when customized, they outperform any traffic hitting normal websites.   Here, we’ll look at the many benefits to creating a solid landing page for PPC, and what elements go into creating a winning page.  Read the full article here:  https://cyprianfrancis.com/blog/optimize-ppc/