"Own it" Podcast with Renee Marie

Episode 7: Actionable & effective messaging tips to be seen as an authority & get conversions

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YOU WILL NEED A PEN & PAPER to take NOTES as you listen to this episode packed with actionable tips you can implement in your messaging!

In this episode, host Renee Marie and guest @itsjodiebrown, Brand visibility & messaging strategist for beauty industry leaders, discuss the challenges faced by newer educators in establishing their authority and visibility on social media, particularly Instagram.


They chat about the importance of crafting a clear messaging strategy, overcoming imposter syndrome, and the necessity of sharing personal stories to connect with audiences.

Jodi emphasizes the need for repetition in messaging and the significance of understanding one's unique impact as an educator. The conversation highlights the power of authenticity and purpose in building a successful educational brand.

In this conversation, Jodie and Renee discuss the importance of designing impactful offers that resonate with audiences, the evolution of messaging, and the significance of articulating benefits over features. They emphasize the need for hyper-specific content that connects with the audience's experiences and desires.

The discussion also covers strategies for crafting engaging content ideas and focusing on outcomes to enhance messaging effectiveness. The episode concludes with a teaser for a follow-up conversation on visibility.

Follow Renee Marie: @reneemarieacademy

Follow Jodie: @itsjodiebrown

BTB Mastery Waitlist HERE

Time stamps:

00:00 Introduction to Educator Visibility

06:04 The Importance of Repetition in Messaging

11:58 Defining Your Unique Impact as an Educator

17:50 Connecting with Your Audience on Social Media

23:48 Designing Impactful Offers

30:05 Creating Hyper-Specific Content

39:22 Focusing on Outcomes in Messaging

Key Takeaways:

  • New educators often struggle with visibility on social media.
  • It's essential to articulate your authority and messaging clearly.
  • Repetition in messaging is crucial for audience retention.
  • An origin story helps potential clients relate to you.
  • Your unique impact as an educator should be defined and communicated.
  • Building authority comes from authenticity, not just proclamations.
  • Connecting with the right audience is more important than going viral.
  • Your story can inspire others and create a connection.
  • Purpose-driven messaging leads to greater impact.
  • Engagement with your audience can lead to unexpected opportunities. Design your offers based on the impact you want to make.
  • It's okay to evolve and not have everything figured out.
  • Authenticity in messaging is more important than perfection.
  • Transform features into benefits to connect with your audience.
  • Use hyper-specific language to resonate with your audience.
  • Gather customer language to enhance your content.
  • Craft content that speaks directly to your audience's experiences.
  • Practice makes perfect in content creation.
  • Focus on outcomes rather than just the process.
  • Visibility is built on a strong foundation of messaging.

    • educator visibility, messaging strategy, imposter syndrome, origin story, social media marketing, authority building, audience connection, sales strategies, beauty industry education, personal branding, impactful offers, audience evolution, messaging, benefits, hyper-specific content, content ideas, outcomes, visibility

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    "Own it" Podcast with Renee MarieBy Renee Marie
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