During EPISODE 7 I talk with Alex Baires, the Senior Manager of Category Management at YETI. Alex was born in El Salvador and emigrated to the US at a young age. He was introduced to the outdoors by a close friend and quickly fell in love with hiking, backpacking, and rafting. After starting out in the Credit Card Industry Alex got his break joining the Production Team at Mountain Hardware. Alex worked his way into product development, and eventually, Product Management, becoming an early employee at YETI.