"If you're not measuring, you don't know if you're successful." --Natalie Papaj

Host, Tara McDonagh talks with guest Natalie Papaj, VP of Communications at Wells Fargo to answer listener questions about measurement in Communications - internal and external.

In this episode of the Communications Business Advisor Podcast, Tara and Natalie address questions on:

• Aligning your metrics with business objectives
• The many uses for measurement
• Balancing time/bandwidth with measurement and analysis
• Creating a culture of measurement
• What Natalie uses for measurement in her role at Wells Fargo (and why)

Links & Resources:

Natalie Papaj on LinkedIn –– www.linkedin.com/in/nataliepapaj/

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Visit taramcdonagh.com to learn more about how to work with Tara. Or follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.

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