LOEWE presents a podcast series about Ibiza narrated by the island’s eclectic cast of characters. Each episode is a celebration of Ibiza’s storied past, enduring spirit, and intangible allure.

Founder of the original Paula's Boutique, Armin Heinemann, narrates the early days of Paula’s, which he built with local hippie Stuart Rudnick. Together, they wove Ibiza’s spirit of freedom, sense of hedonism, and natural motifs into prints that became part of the island’s iconography. The LOEWE Paula’s Ibiza collection revives this spirit for the present day.