In this episode of Punch Your Agent, we sit down with master photographer Jack Potts to uncover what really goes into telling the story of a home — and why great photos can make or break a listing.

Jack breaks down how a single image can shape a buyer’s emotions, set expectations, and ultimately help sell a home faster (and for more). But this episode isn’t just about pretty pictures — it’s about the craft behind them.

We dive into:

• How Jack uses photography to tell the true story of a home

• Why the right angles, lighting, and composition can change everything

• The $2 billion worth of assets he photographed for a Middle Eastern sheik

• The glamorous shoots… and the absolutely not glamorous ones

• The rough, the weird, and the “please don’t make me go in there” houses

• What agents get wrong about listing photos — and how to fix it

Whether you’re an agent, a photographer, or someone who loves a behind‑the‑scenes look at real estate, this episode zooms in on the art, the chaos, and the unexpected moments that happen behind the lens.