The Copy Table

Episode 7 - Biz Deepdive: Erin Pennings

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Pull a seat up at The Copy Table (welcome back!).


This time, Grace Fortune and Nicole Morton put Erin Pennings back in the hot (but still comfy) seat to discover how she uses her secret sauce in her business . 

In this episode, we get into:

  • How Erin discovered her superpowers and helps her clients become magnetic with her marketing framework and methodology.
  • The nitty-gritty of Erin's framework: the REACH Visibility Trajectory™.
  • Erin's superpowers: taking her experiences from past roles and using them in her copywriting approach and business structure.
  • How Erin's Olympic-gymnast-level flexibility makes creating custom marketing solutions for her clients easier and makes the "yes!" so much easier. 
  • Erin's journey from 1:1 service provider to course creator.

    • The takeaway? There really is no one right way to build a copywriting business you love!


    Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

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