In this episode of Breaking MedTech, Ryan and Cope break down what truly makes a brand—and here’s a hint: it’s not your logo, colors, or font.A brand is what people remember you for and how you serve your audience. We share real examples of companies that have built strong, recognizable brands and why it’s crucial for small med-tech companies to do the same.Building a brand that stands for something means aligning everything you do—from marketing content to product development—around a clear, consistent identity. Every decision should answer one question: Does this serve our brand?That’s how you build a brand that people know, trust, and follow.