Media Forward: The Future of Kids Content

Episode 7: Cartoon Spotlight Malaysia with Leslie Lee (Media Consultant)


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These are the three key Malaysian cartoons that we should all know. Leslie Lee, Media Consultant with deep experience across the kids space, shares his thoughts on the state of the Malaysian Animation Industry today.

Date: 21 February 2024
Name of podcast:
Media Forward: The Future of Kids Content
Episode title and number:
Episode 7: Cartoon Spotlight Malaysia with Leslie Lee (Media Consultant)
Interview Date: February 2024

Key Topics:
Episode Intro [00:05]
Interview Intro [01:00]
Who is Leslie Lee, Media Consultant? [01:14]
Malaysian Animation in 2024 [02:35]
Why we should pay attention to Malaysian Cartoons [04:48]
Regional impact of the industry [07:16]
Malaysian animation's uniqueness [08:07]
Three important Malaysian animations [09:34]
Kampung Boy (Lat) [10:05]
Upin & Ipin (Les' Copaque) [11:10]
Mechamato (Monsta) [13:40]
What's next for Malaysian cartoons? [15:40]
Wrapping up [17:50]

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Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

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Learn more about Kampung Boy: https://en.wikipedia.org/wiki/The_Kampung_Boy
Learn more about Les' Copaque: https://lescopaque.com
Learn more about Monsta: https://monsta.com

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Media Forward: The Future of Kids ContentBy Auger Insights