Continuing our conversation with Cindy Anderson and Anthony Marshall and their new book, The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart, we pick up where we left off.

They share their thoughts on using generative AI, the unique power of events, and how the group they lead--IBM's Institute for Business Value--works within IBM.

Links:

The ROI of Thought Leadership (Amazon)

https://a.co/d/aaeG37G

IBM Institute for Business Value

https://www.ibm.com/thought-leadership/institute-business-value