In this week's episode, Kirsty Dawe was joined by Richard Robinson from Similarweb to discuss the maturity gap between B2B and B2C and how both sides are tackling Conversion Rate Optimization differently (and what B2B marketers need to be doing to catch up to our B2C counterparts!) Touching on the hottest new tech with AI and ChatGPT and how we should be using it to accelerate our CRO campaigns.