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Do you hate making decisions? Don’t worry you don’t have to decide right now. Decisions involve risk. Risk involves potential loss. And nobody likes losing. Meet the Status Quo Bias. Our guests today are Richard Shotton author of "The Choice Factory: 25 behavioural biases that influence what we buy” and Professor Barry Schwartz, author of The Paradox of Choice: Why More is Less.
By eToroDo you hate making decisions? Don’t worry you don’t have to decide right now. Decisions involve risk. Risk involves potential loss. And nobody likes losing. Meet the Status Quo Bias. Our guests today are Richard Shotton author of "The Choice Factory: 25 behavioural biases that influence what we buy” and Professor Barry Schwartz, author of The Paradox of Choice: Why More is Less.