Losing customers to churn is painful, we can’t deny that, but it is key for businesses to make the most out of these situations and learn from their customers’ experiences in order to evolve and better serve others. In today’s episode, I am joined by Ziv Peled, CCO of AppsFlyer, to chat about the hidden value inside businesses and customers’ worst nightmare: churns. When customers decide to leave, it’s for good, and CSM professionals must learn to properly handle these situations. Listen to this episode to learn how to extract the best feedback from your customers for your own improvement, and how to build a successful customer success team as we delve into why its very important for the product's success. In this customer success industry, it all comes down to your communication and listening skills, if you want to work on them even further, this episode is definitely for you.