In this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel.

Referral marketing is packaged and delivered in myriad ways: word of mouth, reviews, Instagram geo-pins and refer-a-friend promotions. Just to name a few.

So, check out the episode (and don't forget to refer your friends out way)!

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