In this Episode #7, I detail how I unwittingly jumped in and tried to make a significant change in the wine industry by trying to undo the Franchise Law protection that the alcoholic beverage wholesale distributors have in this country. These Laws are a vestige of the repeal of Prohibition and harm the wine producers in the most unfair way possible in well over half of the states in the country.

I started a new organization on the heels of the Coalition for Free Trade's successful Supreme Court ruling that was issued on May 16, 2005, which allowed the direct shipment of wine from the producer to consumers throughout most of this country. 

The new organization was aptly named Wine Fair Trade Coalition (WFTC), as the goal was to provide the Federal Trade Commission (FTC) with a roadmap for them to investigate and help, as they did in their work that helped set a course for the CFT's successful fight. However, it turned out to be a fool's errand in the long run.

Take a listen.

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