Today I am talking to Hannah Armstrong of Quiet Cricket Studio in Austin. Quiet Cricket is a line of natural, handcrafted candles and body care items like natural deodorant and natural shampoo. Hannah has a deep background in ethnobotany, farming, and permaculture and that background in plants and sustainability informs every choice she makes with the line. Last week, in the midst of the COVID crisis, Hannah also started an innovative and generous Pay What You Can program. Today, Hannah tells us about that program as well as the opportunities, financial challenges, and tough choices she’s been facing.

One quick note -- the audio quality for this interview is not perfect. But I think Hannah’s insights and experiences are so interesting and important so we’re forging ahead with what we have.