In this episode, we’re honored to host the inspiring GC Brown again - this time as a co- founder of @UpCup Koffee—a brand revolutionizing the coffee market by merging the health benefits of medicinal mushrooms with premium brews.

🌟 Key Highlights of This Episode:

- GC's incredible comeback story: from spending 16 years in federal prison to becoming an entrepreneur driven by wellness and reinvention.

- The birth of Up Cup Coffee: how GC's health-focused experiments turned into a thriving business with a mission to support vitality and cognitive function.

- Insights into the functional coffee market and how Up Cup plans to stand out with its unique blend of Shilajit, Lion’s Mane, and NAD+, all wrapped in a deliciously brewed cup.

-Personal reflections on resilience, overcoming adversity, and building partnerships rooted in shared vision and trust.

🎧 Join us as GC shares how he’s turned challenges into opportunities, launching a business, writing award-winning books like Sniff, and balancing life as a new father of twins—all while inspiring others to never give up.

👉 Explore More:

Visit Up Cup Koffee: https://upcupkoffee.com/

Discover GC Brown’s books: www.gcbrownbooks.com

💡 Lessons You’ll Take Away:

- What not to do when launching a business.

- The power of self-belief, adaptability, and persistence in the face of challenges.

- How to transform setbacks into setups for success.

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