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Episode 7: Growing During a Recession
Is it a recession? A great reset? Or just another market cycle? Either way, mid-market businesses have decisions to make. In this episode, Adam Dobrik and Nichole Gunn break down how to use incentives, marketing investments, and customer loyalty to not just survive tough times—but come out stronger.
They share lessons learned from past downturns, including the 2008 financial crisis and 2020 pandemic, and offer actionable strategies to:✔️ Identify recession-resilient markets
✔️ Retain customers through incentives and strategic concessions
✔️ Make the right marketing cuts (and where to double down)
✔️ Convert internal teams into brand ambassadors
✔️ Plan long-term plays for channel growth
Tough times demand smart moves—let’s talk about them.
🎧 Listen now!
View all episodes
By themidmarketers-extuIs it a recession? A great reset? Or just another market cycle? Either way, mid-market businesses have decisions to make. In this episode, Adam Dobrik and Nichole Gunn break down how to use incentives, marketing investments, and customer loyalty to not just survive tough times—but come out stronger.
They share lessons learned from past downturns, including the 2008 financial crisis and 2020 pandemic, and offer actionable strategies to:✔️ Identify recession-resilient markets
✔️ Retain customers through incentives and strategic concessions
✔️ Make the right marketing cuts (and where to double down)
✔️ Convert internal teams into brand ambassadors
✔️ Plan long-term plays for channel growth
Tough times demand smart moves—let’s talk about them.
🎧 Listen now!