Michele Aggiato is the Head of Community at Vorwerk International, a German family business that sells household and kitchen appliances directly to consumers.

Their Thermomix Community is built on members’ joint love for cooking and food. It dates back to when the first Thermomix appliance was launched back in 1971, and it currently counts over 5 million members across the globe.

In this episode, Michele shares how organizations can best fulfill their customers’ needs by giving them the space and support they need to help each other, through community.

And he gives insight into what motivates community members and shares how Vorwerk International works to deliver just that.

Listen in to MAKE YOUR COMMUNITIES THRIVE.

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