In this episode, I chat with Jeff Louella, Senior Technical SEO Manager at Search Discovery. Jeff is an amazing technical SEO who I've now worked with twice at different companies. We dive into his 20-30 years in the industry, tell the story of how he went from working at an electronics store to becoming a programmer and eventually an SEO. We also talk about the importance of knowing how to build websites, the challenges of getting your recommendations implemented, being bucketed as a technical SEO, and much more.