We were lucky enough to have a quick catch up with Isaac John for the Huntsman Hype.

Isaac is the co-founder of YKTR, a leading streetwear brand based out of Sydney. A small-town kid from Tokoroa in New Zealand, Isaac began his professional life as a Rugby League player in the NRL. 

Since then he has taken lessons from the world of professional sport and applied them to his new ventures in both business, and content creation. He has a number of podcasts now under the YKTR umbrella, including hosting his own, The Ice Project, which has amassed over 1.1 Million downloads.

As a brand, his vlogs have reached over 8.6 million views across Youtube and Facebook and the company collectively across its social media channels has more than 100,000 engaged followers. 

We had a great chat around his mindset, business ventures and life in general.

Check it out via the link in our bio.