On this week's episode of the Why I Social Podcast, Chris speaks with Jenny Li Fowler, Director of Social Media Strategy at MIT. Jenny has spent nearly two decades in digital marketing with more than a decade in Higher Education. Her experience in working with organic social media led to her writing "Organic Social Media - How To Build Flourishing Online Communities". Highlights of the discussion include:

• Building a career in Higher Education
• The power of community and organic social media
• The experience of writing and promoting a book
• Why working social media groups - work.

Learn why Jenny socials on this week's episode! Jenny's Links:

• LinkedIn
• Organic Social Media - How To Build Flourishing Online Communities

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