Jonathan Byrnes, senior lecturer at MIT and founding chairman of Profit Isle, a profit acceleration SaaS company, talks about the key elements of profit segmentation to manage the shocks of the pandemic and strengthen customer relationships – better defined customer service levels by profitability, smart product substitution and inventory management, digital transformation and setting up resilient supply chain systems.  

 Hosts: MDM’s Tom Gale & Mike Marks, Indian River Consulting Group