When speaking to Josh Helke, owner and founder of Organic Climbing, it quickly became evident that his passion for quality products is equal to his immense passion for climbing and bouldering. He's not a flashy guy, nor one to toot his own horn (maybe it's his humble Midwesterner upbringing), but when he gets to talking it's almost as if he gains momentum like a long distance runner, speaking about each topic comprehensively and candidly.  We talked about his upbringing in a small Minnesota town. We talk about how he got into the sport at a young age. We talked about the modest beginnings of his company Organic Climbing and why he believes it's been so successful. We talked about his parents and his climbing heroes. I found our conversation endlessly fascinating and could have continued talking for another hour or two. Maybe another time.