This episode features radio station WII-FM's Business Beat program.

Host Walter Winner tells the story of salesman Mike Colgate, who successfully presented to an unexpected audience of 100 people using an innovative technique called the "Selective Narrative."

The technique was developed by Colgate and presentation designer Joe Pops, this "choose your own adventure" style presentation method allows audiences to control the flow and topics, solving the common "parachute problem" where presenters are dropped into unfamiliar situations.

Using advanced PowerPoint features, the technique creates genuine engagement by making audience members active participants rather than passive recipients. The approach not only adapts to different audiences on the fly but also keeps presenters from getting bored with repetitive presentations.

Walter Winner explores how this method could revolutionize corporate communications in an era of short attention spans, though it requires more sophisticated preparation and technical knowledge.

Episode music: ⁠⁠⁠⁠⁠by Anastasia Chubarova from Pixabay

Based on the book: ⁠⁠⁠⁠Boring Don't Sell by JoePops