In this episode, hosts Dan Rosenberg and Stephany Shelton talk with Mark Johnson, a three-time CMO, about the challenges and opportunities in B2B marketing. Mark shares insights on company alignment, tools like Bombora, Qualified and Grammarly, and the importance of marketing to people as humans. He also discusses the need for providing value before asking for a deal and expresses a wish for an AI-powered visualization tool.

00:04 Introduction and Welcome

01:01 Mark's Journey into Marketing

03:42 Effective Tools and Tactics in B2B Marketing

05:13 Common Misconceptions in B2B Marketing

07:04 The Need for a Visualization Tool in B2B Marketing

08:49 Recent Wins and Gratifying Moments

10:02 Wrap-up and Key Takeaways