Welcome to episode 7 of The Enthusiast Lab! 

In today's episode we have a special guest - Maddie Smith the Marketing Manager from La Vida Homes. We will be discussing the different types marketing  strategies that builders use.


We deep dive into the 6 different types of marketing strategies used: finance orientated, promotions, celebrity endorsements, Master Builders & HIA awards, display homes and house and land packages and discuss how they're structured.

As a little reminder: Not all of these marketing gimmicks are bad – but it’s good to be aware of them and what they actually mean. Learn to read between the lines and ask a lot of questions!

That's it for today's episode! 
We hope you found this topic helpful and helps you make a more educated decision on when you start looking into building. Don't forget to tune in next time for more interesting topics!

** Disclaimer: While we try to be as helpful as possible, this podcast episode should not be considered as professional or financial advice. It contains general information only and you should seek out professional advice for your own personal circumstances before making any financial decisions.

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