Back at again with another great episode for all you wonderful listeners! This week, Kevin and Jesse sit down with Mike Katz (MK), the CEO and Co-Founder of the CDP (Customer Data Platform), mParticle. A little different from our previous guests, MK tells us about why having a CDP is so vitally important for restaurant brands who are looking to expand digitally, and why data plays such a key part in the development of identity for the customer. Thanks for tuning into this weeks 'Beyond The Counter'!