Communication plays a massive part in our lives. It is the glue that keeps things rolling and the construction industry, in particular, is one that is based on interactions between people.  From discussions with employees, subcontractors, the clients,  and the external stakeholders, which not only includes the community, but also the future workforce and investors. 

But despite it being such a crucial part of the industry, there is probably not enough focus, no attention given to communication is a powerful tool for marketing for advocacy for capturing and transferring learnings, as well as to engage the community in building Australia.

What's changing in the way the construction industry communicates? What are some unexplored areas?

I discuss this further with Michael Parker, Managing Director and Principal Consultant of Praxis Communications. Michael has spent many years developing communication strategies to position brands set agendas, improve marketing and manage issues, and the media.

The Competitive Contractor Podcast is brought to you by Shivendra & Co.