Hank Wasiak (@hankwasiak) belongs in any marketing hall of fame. He has seen and done it all, but still works to get brands into the hearts of consumers. Hank shares invaluable wisdom in this episode, including the idea that while mobile is the "new front door", it's unwise to think "mobile only" is a good strategy. He tells us that mobile users don't love us yet, and that we are just filling their spaces and screens. And he tells us what needs to happen to change that.