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Episode 7: Navigating the Current State of B2B
B2B marketing has changed as buyers continue to get more used to personal experiences. B2B organizations have been forced to be creative to create leads and reach the right buyers (brand/digital ecosystem) in a world that was drastically changed by COVID-19. Brands need to engage audiences effectively in the immersive online world and connect the dots of buyers’ experience.
Other topics discussed:
• How B2B has changed, causing a need for a better way
• The state of data in B2B
• The complexity of the B2B organization
• Key mistakes that B2B organizations should avoid
• Where to get started for CX transformation
Resources:
B2B CMO Guide to Navigating Complexity
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By Merkle
5
44 ratings
B2B marketing has changed as buyers continue to get more used to personal experiences. B2B organizations have been forced to be creative to create leads and reach the right buyers (brand/digital ecosystem) in a world that was drastically changed by COVID-19. Brands need to engage audiences effectively in the immersive online world and connect the dots of buyers’ experience.
Other topics discussed:
• How B2B has changed, causing a need for a better way
• The state of data in B2B
• The complexity of the B2B organization
• Key mistakes that B2B organizations should avoid
• Where to get started for CX transformation
Resources:
B2B CMO Guide to Navigating Complexity