Sleek. Efficient. Always evolving. What are we talking about? Well, ECommerce websites, of course. But not just any ECommerce website — we're talking the Hill & Markes website and everything that goes into a functioning B2B shop with the master of analytics, the wizard of data— Nick Seefeld, ECommerce Manager at H&M. 

In this episode of Since1906, we sit down with Nick and discuss all the strategies behind what makes our company website and store so user-friendly. Website? Yeah, we have that. But did you also know we have a fully functioning mobile app that is an extension to our website? You didn't? Well, now you know (so go download it!). 

It takes a lot of knowledge of new trends in order to create the perfect ECommerce site. Nick teaches us about SEO and other super-secret business code and acronyms. After you listen to this, you'll be talking like an ECommerce pro. But as always, we aren't all serious biz. We're here for laughs, to hear Nick's proudest goals and achievements, and he teaches us about the importance of showing up authentically in your day-to-day life.

Nick is a great teacher, so sit down and get your notebooks out — you're going to want to write this stuff down.