“I kept getting glowing reviews—but no path to grow. So I built my own.”

In this candid episode, designer-turned-founder Nikki Holbrook shares how the pandemic clarified her values and pushed her to leave a stable UX role for mission-driven work with women-owned businesses. She breaks down the leap from billable hours to productized branding + website packages, why value-first outreach wins clients, and the mindset shift from perfection to progress.

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