Watch Me, I Am

Episode 7 - Parveen, The Spice Queen, shares her 'Recipe for Success!'


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We were very privileged to spend several hours with Parveen Ashraf talking everything business, strategy, resilience, persistence, tenacity and strength and swap cooking tips and enjoy some delicious cake, all wrapped up with lots laughter and a sprinkling of tears. In fact, Parveen had so much wisdom to share that she very kindly gave us two interviews. In this second part of our interview with Parveen we asked her to share her top tips, habits, self-care, or as we lovingly referred to it Parveen's Recipe for Success! She told us all about her 3 P's principles to success, you'll have to listen in to find out what they are! Parveen has incorporated some habits that are now her non-negotiables and enabled her to keep going when times have been tough, the things that she knows helped her to succeed to where she is today and that ensure her mindset, mental wellbeing and physical health are looked after. Taking care of herself, as she explained, is one of the most important and definitely non-negotiables to ensure she is in peak performance for her TV shows and continued business growth. Parveen admits that in the past she was very focus driven, running on adrenalin, working for 14hours solid and then collapse. She quickly learned when she secured her own TV show that in order to be in peak performance, she had to focus on herself much more and show herself some self-care! Some of her habits are yoga, mindfulness and gratitude. She has learnt to relax and believe in herself much more and allowed the universe to bring into her life what is right for her to take her to the next level of success. As a trained chef she looks after herself and her family with good healthy food. Parveen is also strict about who she has in her inner circle. She has been networking for over 10 years and has found the right people to help her move forward with her business, TV, book and these people have become her supporters, friends and collaborators. Parveen has spent plenty of hours and money working with the right coaches to help her with her success and mindset, including a vocal coach and she continues to work with a coach now. And finally she gave us her absolute 1 top tip for those in business or just starting out, the most valuable thing she has learned! We even talked about having Bollywood Dance lessons with Parveen, that's how much fun we had! That's another episode right there!! Once again, the interview with Parveen was lots of fun and incredibly honest and we are thrilled to bring you this second part of talking with Parveen. There is no doubt that Parveen has been on a roller coaster ride in to the public eye, throughout it all she has stayed true to her values, kept her eye on her future vision, been authentic, kind and genuine and has become the success she is today as TV Chef Presenter of Parveen's Indian Kitchen, Cook Book Author of Step by Step Authentic Indian Cooking, entrepreneur and inspirational Woman to many. To connect with, follow or find out more about Parveen, see links below: https://www.ParveenTheSpiceQueen.com https://www.linkedin.com/in/parveenashraf/ https://www.instagram.com/parveenthespicequeen/ http://www.facebook.com/parveenthespicequeen/

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Watch Me, I AmBy Zoë Adnitt & Elizabeth Platt