Location3 host Josh Allen sits down with the International Franchise Association's (IFA) Paul Rocchio. As VP of Development & Member Services for the IFA, Paul has played a key role in organizing the annual conventions and providing educational resources to the franchising community.
Paul has a wealth of knowledge on the IFA and franchising that he's excited to share. Listen to the latest episode of Shoptalk to hear more about:

• the founding of the IFA
• how the IFA has supported the franchising community, especially during the COVID-19 pandemic
• FranPAC
• the IFA's newest initiative, Open For Opportunity

Plus! The IFA's Annual Convention is less than a week away! It's the biggest event in franchising, and we're looking forward to meeting with you. Register here.