Who is Peter S. Velardi? He's the CEO of ReferMe IQU, an automated referral intelligence system that tracks every bit of e-mail activity around your company to send smart e-mails to contacts to thank, inquire, and do everything you need to get a client referral without the hassle of tracking folks down yourself. It's a brilliant system, and it's the future of business generation through referrals and networking. And today on CEO Money, Peter's joining Michael to talk about where the idea for ReferMe IQ came from, how he and his team have implemented it as a business model, and ultimately, where the future of referral business is going.

To find out more about Peter, visit his website at refermeiq.com.