In this episode titled "Power of Loyalty", Anand's guest is Mr. Christopher Hartley, CEO of Global Hotel Alliance. The alliance represents a collection of 35 brands with over 500 hotels and offers a loyalty platform called GHA DISCOVERY to 11 million customers. Listen to Chris and his take on Loyalty in the post pandemic world.

Key highlights of the episode are:

• The power of consolidation
• How loyalty is about owning the customer journey?
• Groupthink and it's impact on purchase preferences
• What makes GHA DISCOVERY unique?
• And lastly, what provides Chris professional fulfillment?

Hope you enjoy this conversation!