Another set of ideas and observations from the Statler and Waldorf of B2B Product Marketing.  
What is promotion ? What functions should it serve ? How to focus on the right actions.
Damien and Jim answer these questions and more in a festive offering from the B2B Beach Bar

Another set of ideas and observations from the Statler and Waldorf of B2B Product Marketing. What is promotion ? What functions should it serve ? How to focus on the right actions. Damien and Jim answer these questions and more in a festive offering from the B2B Beach Bar

Episode 7 - Promotion

Damien and Jim, two middle-aged B2B marketers share their experiences, frustrations and ideas on making B2B marketing better.
Most likely to be discussed over a cup of tea ( or coffee for Damien) than a colourful cocktail with an umbrella.
You can find us at refreshb2b.com and paris-mekong.com

Business

Damien and Jim, two middle-aged B2B marketers share their experiences, frustrations and ideas on making B2B marketing better. Most likely to be discussed over a cup of tea ( or coffee for Damien) than a colourful cocktail with an umbrella. You can find us at refreshb2b.com and paris-mekong.com

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Episode 7 - Promotion

Episode 7 - Promotion