What happens when the age-old tree service industry meets 21st-century technology? In this episode, Phillip Lorenzo sits down with Brittany Parsons Engel- a fifth-generation female entrepreneur and the operator behind the successful multi-location tree care business “One Stop Tree Shop”. Brittany shares how she’s solving real pain points in hiring, equipment access, and operational efficiency. We explore the cultural resistance to tech and how digital presence is now the front door to growth in trades. Whether you’re in tech, trades, or somewhere in between, this conversation will reframe how you see innovation at work in the real world.

Fractal Focus
https://businessinnovatorsradio.com/fractal-focus/

Source: https://businessinnovatorsradio.com/episode-7-reinventing-blue-collar-work