When considering a rebrand how do you know if you need a brand change, name change, or just a refresh? In Episode Seven, Will Davis talks to Barcoding, Inc., Manager, Brand Marketing & Design Jennifer Marin Jericho about the goals, focus, dedication, and processes required for a successful rebrand that garners buy-in and inclusion across an organization. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.