There is a special time in a sneaker collector's life. A day anticipated with both glee and dread. A day where thousands of eager sneakerheads compete to grab a pair of a very limited amount of shoes. A day where every second counts. Where victors are few and the far majority turn away empty-handed. Where failure is common and success is NEVER guaranteed. And where, despite all of this, we find ourselves coming back for more. Welcome to release day.