Welcome to the latest episode of Customer Perspective, a weekly podcast aimed at all of you who are concerned with helping your organisation deliver on its Brand Promise to customers; so whether you’re a Customer Experience practitioner, lead CX measurement and management programmes, head up Mystery Shopping, are responsible for the performance of sales channels, or functions, and their role in delivering customer success, then this podcast is for you.

This week of 25th May, our hosts, Helen Wilson and Trevor Clarke, welcome Nicholas Mercurio, Executive Vice President and leader of Ipsos, Channel Performance in US, to the hot seat.  As we reopen the economy, brands must take steps to ensure consumers feel safe.  Listen in to learn which health & safety policies build consumer confidence.

If you would like to find out more about ‘The Consumer Health & Safety Index’ mentioned by Nick, click here.  We are rolling out the Index to markets across the globe, so please do get in touch with your local Ipsos Channel Performance contact, or [email protected], for further information.

If you’d like a question answered via our podcast, please get in touch with us at [email protected].