Rich is the founder of Terry's Foundation for Muscular Dystrophy. The Foundation's mission is to help accelerate ground-breaking research for muscular dystrophy and to provide a place for families and advocates to find information and resources. In this episode, Rich talks about how his education became a catalyst to his mission, using storytelling as a tool for branding and how collective effort can transform human lives. SUPPORT the Crowdfunding campaign for Terry's Foundation. Here's the link: https://www.gofundme.com/campaigning-for-a-cure Reach Rich Horgan: [email protected] Boston Business Journal article: https://www.bizjournals.com/boston/news/2018/06/22/inspired-by-family-a-new-duchenne-foundation-and.html--- Support this podcast: https://anchor.fm/theafflatus/support