Brian, Duncan and Iain from Strong Coffee Marketing discuss various marketing, technology, and business topics. We talk about the two marketing stories in the news and the importance of picking the right ambassador for marketing campaigns. We also dive into the end of websites built through Google Business Profiles and discuss alternative website platforms. Finally, we hit the mailbag to answer questions about the stability of AI tools and the confusion around scheduling posts on Facebook.

Takeaways

Picking the right ambassador for marketing campaigns is crucial for success.

Influencer marketing on TikTok can significantly impact sales and brand awareness.

Google My Business websites are ending, but Google already has a solution

The use of AI tools may be limited due to high demand, and troubleshooting errors may require refreshing the page or logging in again

The ability to run large-language AI tools offline is now an option

Third-party tools can help those looking to schedule Facebook posts beyond the 29-day limit

☕️ The Agenda:

00:49 News From the Strong Coffee World

01:51 In the News - What’s The More Interesting Marketing Story? Snoop vs. Stanley 

09:12 The Power of Influencer Marketing on TikTok

11:30 The Trend-based Nature of TikTok and the Need for Organic Content

12:37 Google Moving on from Websites Made Through Business Profiles

13:32 Discussion on the Transition Away From Google My Business Websites

20:58 Throttling Back the Use of AI Tools

26:12 Running an AI Tool Locally on Your Computer

30:41 How to Schedule Facebook Posts Beyond 29 Days

30:26 Conclusion and Farewell