Dan Lobl contributed to the visual effects on several Star Wars films, including the original and prequel trilogies, The Force Awakens, The Last Jedi, and Solo.

Dan and Marla discuss lessons to be learned from one of the most successful film merchandising franchises in history, as well as his own personal journey with the brand. From the path that landed him in his current role and what he believes are the secrets behind Star Wars’ success (hint: you’ll hear the words “hope” and “inclusivity”), to how one goes about sustaining the tremendous customer obsession between releases and over the course of four-plus decades—this conversation’s packed