In this episode of Comms Vs., Ben and Janine discuss the recent news story featuring Manchester United football player Marcus Rashford and the role he has played in lobbying Government to extend the school voucher scheme over the six-week school holidays. They also talk about the role of celebrity ambassadors more broadly and the importance of prioritising authenticity and passion over fame and followers when campaign planning.
Good news
Janine highlights a heart-warming interview with Dalai Lama where he talks about how he’s been touched by people’s compassion for one another during lockdown.
Lockdown lessons
Janine encourages everyone to watch 13TH on Netflix, a documentary looking at systemic racism in America – particularly in the justice and prison systems. Ben shares how lockdown has helped him to feel more comfortable talking to his friends about mental health.
Links
•Marcus Rashford: Food voucher U-turn after footballer's campaign: https://www.bbc.co.uk/news/uk-53065806
•Dalai Lama: Seven billion people 'need a sense of oneness’: https://www.bbc.co.uk/news/stories-53028343
•Springwatch 2020 Mindful Moments: https://www.bbc.co.uk/programmes/p08h1wq1
Shoutouts
•Jameela Jamil @jameelajamil – body positivity advocate and founder of @i_weigh
•Professor Green @professorgreen – musician and mental health advocate
•Stormzy - musician and political activist
•Sean Coughlin – Education and Family Correspondent @BBCNews, king of puns
•Janine’s mother-in-law for following Ben on Twitter
About the hosts
Ben Ormsby is the Yorkshire Editor of TheBusinessDesk.com and a PR practitioner with over 10 years’ experience in both agency and client-side roles. Janine Radcliffe is a communications and marketing specialist and now runs her own business called Radwood Communications. They met each other a number of years ago when they were both working in-house for a large public sector organisation and, despite each going their separate ways, they have remained good friends. Now, they speak once a week and record their ramblings for your listening pleasure.
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